School project
Typography
Page Layout
Web design
Graphic Design
Animation
Video Production
Content Strategy
Branding
STRATEGY AND EXECUTION
Objective Setting & Research
Creative Development
TYPOGRAPHY
The selected fonts will be used to unify Hang Vo’s personality and exemplify the branding keyword attributes. For title treatments and the campaign tagline, Operetta 18 is chosen because of its modern, elegant, and professional look. It goes well with the overall design look and feel of the campaign and the brand’s design style. In addition, Corporate S has a great variety of typefaces and delivers high legibility for body text. This font is also modern-looking, clean, and f its well with the chosen header font, Operetta 18.
COLORS
Inspired by nature, this campaign’s color palette includes different shades of green and light pink, which are great options for a fresh, modern, and elegant look. In 2022, these colors are expected to be popular again due to the desire to be outdoor after the pandemic. These colors are trendy and make the brand different from the others in the market.
CAMPAIGN LOOK & FEEL
The company brand seeks to invoke “modern”, “elegant”, and “minimalistic” qualities.
TONE OF VOICE
The campaign’s tone of voice is welcoming, friendly, and professional. The brand wants to express its values to the target audiences in a fun and exciting way. They also want to appear friendly, caring, and reliable to audiences. This tone of voice also matches well with the look and feel of the campaign.
CORPORATE S BOLD
Corporate S regular has a great variety of typefaces and delivers high legibility for body text. This font is also modern-looking, clean, and fits well with the chosen header font, Operetta 18.
Created an AR challenge to enhance the audience’s interaction
1. Object tab to change colors Screen tap for music
2. Hold and move the object around Scale the object
3. Screen tap to place the object
4. Tap and hold to reveal and hide the object.
Created social media posts for Facebook and Instagram that follow the brand guidelines and reflect the brand art style.
Shared the business story and products, interacted with the audience, and cross-promoted other media accounts like Facebook and YouTube.
Created a poster to promote the campaign’s story following the brand guidelines
Created an animated video to describe how printable wall art is a smart option for business.
Created a website to provide details about the campaign, characters, and 1M Concepts.
Connected with the audience, shared the business insights, and showcased a digital drawing tutorial.
FINAL OUTCOME
The biggest successes of this campaign are the growth of brand awareness on Instagram and an increase in traffic to the business website. According to the website analytics, website views, email subscriptions, and Etsy shop views are significantly growing compared to before the campaign.
