School project
Content strategy
User Research
Data Analysis
RESEARCH AND PERSONA DEVELOPMENT
To gain valuable insights, we developed a set of 24 targeted questions and conducted interviews with ten individuals. These interviews explored various aspects, such as their preferences, pain points, shopping habits, and social media usage. I analyzed the data and created visualizations to draw meaningful conclusions. The personas we developed were directly informed by the insights gathered from these interviews, ensuring they were authentic and relevant.
Interview Questions
First of all, please tell me about yourself. (Age, education, hobbies, jobs, any organization involve, one unique thing about yourself)
What is one thing that you can’t live without?
How would you describe your relationship with technology?
How often do you use social media apps?
Tell me about your favorite social media platforms and what you love about them.
What do you use social media for?
What publication, blog, and social media platforms would you pay attention to and why?
Describe your shopping habit. How often do you shop? What do you usually shop for?
Describe the aspects that you will look into when making a purchase. Why do you think they are important?
What do you usually do before shopping?
Tell me about your favorite shopping experience you have had.
What can interrupt your online shopping experience? How would you solve the problem?
What other elements do you consider when you make your purchase decision? Why?
How long would you keep an electronic device until you upgrade to a new one? Why?
What payment method do you prefer? Why?
How do you know that you’ve had a successful/ideal experience with your service?
How can a new company make you trust and want to try out their products/services? Why?
Who do you ask for product/service recommendation?
How important discount is to you?
How would you like to receive advertisements or coupons from your favorite brand? What do you expect to see on an advertisement?
What are the best ways for a brand to contact you?
What would make you open a brand’s email?
How would you feel when receive a marketing call from a brand?
How would you research for a product or service that you are about to get?
Summary of Data
DESIGN EXECUTION
In addition to leading the research and analysis, I also designed the page layout for the project. We were required to follow the University of Houston brand guidelines. The detailed persona designs and the visually appealing presentation layout were key to effectively communicating our findings and recommendations.
Red*
RGB: 200*16*46
CMYK: 0*100*8*4
Hex: #C8102E
White
RGB: 255*255*255
CMYK: 0*0*0*0
Hex: #FFFFFF
Teal
RGB: 0*179*136
CMYK: 84*0*59*0
Hex: #00B388
Gold
RGB: 246*190*0
CMYK: 0*29*100*0
Hex: #F6BE00
Gray*
RGB: 136*139*141
CMYK: 26*16*13*46
Hex: #888B8D
Cream
RGB: 255*249*217
CMYK: 1*2*24*0
Hex: #FFF9D9
League Gothic Regular
Milo Regular
Milo is the typeface suitable for subheads, pull quotes, title pages and instances where legibility must be immediate, such as billboards.
FINAL OUTCOME
This project stands out as one of the most successful academic endeavors I’ve undertaken. Our work received high praise from my professor for the intricate persona designs and the overall presentation layout. The project was further recognized by winning first place in Persona Development at RedFest 2022.
