DIGIFEST
BRAND IDENTITY
DIGIFEST
BRAND IDENTITY
DIGIFEST
BRAND IDENTITY
DIGIFEST
BRAND IDENTITY
DIGIFEST
BRAND IDENTITY
DIGIFEST
BRAND IDENTITY
DIGIFEST
BRAND IDENTITY
DIGIFEST
BRAND IDENTITY
Digifest is the University of Houston's premier Digital Media senior portfolio showcase, held every spring semester. This event offers graduating students a unique opportunity to present their portfolios to industry professionals and potential employers. As part of this project, I was tasked with developing a comprehensive identity system for Digifest, encompassing an announcement card, a poster, an access card, and a bifold brochure. These elements needed to be visually cohesive, reflecting a unified design language.
Digifest is the University of Houston's premier Digital Media senior portfolio showcase, held every spring semester. This event offers graduating students a unique opportunity to present their portfolios to industry professionals and potential employers. As part of this project, I was tasked with developing a comprehensive identity system for Digifest, encompassing an announcement card, a poster, an access card, and a bifold brochure. These elements needed to be visually cohesive, reflecting a unified design language.
Digifest is the University of Houston's premier Digital Media senior portfolio showcase, held every spring semester. This event offers graduating students a unique opportunity to present their portfolios to industry professionals and potential employers. As part of this project, I was tasked with developing a comprehensive identity system for Digifest, encompassing an announcement card, a poster, an access card, and a bifold brochure. These elements needed to be visually cohesive, reflecting a unified design language.
Digifest is the University of Houston's premier Digital Media senior portfolio showcase, held every spring semester. This event offers graduating students a unique opportunity to present their portfolios to industry professionals and potential employers. As part of this project, I was tasked with developing a comprehensive identity system for Digifest, encompassing an announcement card, a poster, an access card, and a bifold brochure. These elements needed to be visually cohesive, reflecting a unified design language.
Digifest is the University of Houston's premier Digital Media senior portfolio showcase, held every spring semester. This event offers graduating students a unique opportunity to present their portfolios to industry professionals and potential employers. As part of this project, I was tasked with developing a comprehensive identity system for Digifest, encompassing an announcement card, a poster, an access card, and a bifold brochure. These elements needed to be visually cohesive, reflecting a unified design language.
Digifest is the University of Houston's premier Digital Media senior portfolio showcase, held every spring semester. This event offers graduating students a unique opportunity to present their portfolios to industry professionals and potential employers. As part of this project, I was tasked with developing a comprehensive identity system for Digifest, encompassing an announcement card, a poster, an access card, and a bifold brochure. These elements needed to be visually cohesive, reflecting a unified design language.
Digifest is the University of Houston's premier Digital Media senior portfolio showcase, held every spring semester. This event offers graduating students a unique opportunity to present their portfolios to industry professionals and potential employers. As part of this project, I was tasked with developing a comprehensive identity system for Digifest, encompassing an announcement card, a poster, an access card, and a bifold brochure. These elements needed to be visually cohesive, reflecting a unified design language.
Digifest is the University of Houston's premier Digital Media senior portfolio showcase, held every spring semester. This event offers graduating students a unique opportunity to present their portfolios to industry professionals and potential employers. As part of this project, I was tasked with developing a comprehensive identity system for Digifest, encompassing an announcement card, a poster, an access card, and a bifold brochure. These elements needed to be visually cohesive, reflecting a unified design language.
CLIENT
Modern Grace Nail Spa
PROJECT TYPE
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Brand Identity
DISCIPLINE
Typography
Page Layout
Brand Identity
Social and digital Media is a bullet train, and that bullet train is not coming home.
Howard Schultz
Social and digital Media is a bullet train, and that bullet train is not coming home.
Howard Schultz
CONCEPT DEVELOPMENT
The project began with an extensive brainstorming phase, where I delved into the provided documentation to identify key themes and concepts. I researched relevant quotes and crafted a strong project narrative. Following this, I created a mood board and initial graphic concepts, ultimately deciding to center the design around an abstract representation of a camera lens. This symbol not only captures the essence of Digital Media but also incorporates the names of various departments within the program.
The project began with an extensive brainstorming phase, where I delved into the provided documentation to identify key themes and concepts. I researched relevant quotes and crafted a strong project narrative. Following this, I created a mood board and initial graphic concepts, ultimately deciding to center the design around an abstract representation of a camera lens. This symbol not only captures the essence of Digital Media but also incorporates the names of various departments within the program.
The project began with an extensive brainstorming phase, where I delved into the provided documentation to identify key themes and concepts. I researched relevant quotes and crafted a strong project narrative. Following this, I created a mood board and initial graphic concepts, ultimately deciding to center the design around an abstract representation of a camera lens. This symbol not only captures the essence of Digital Media but also incorporates the names of various departments within the program.
The project began with an extensive brainstorming phase, where I delved into the provided documentation to identify key themes and concepts. I researched relevant quotes and crafted a strong project narrative. Following this, I created a mood board and initial graphic concepts, ultimately deciding to center the design around an abstract representation of a camera lens. This symbol not only captures the essence of Digital Media but also incorporates the names of various departments within the program.
The project began with an extensive brainstorming phase, where I delved into the provided documentation to identify key themes and concepts. I researched relevant quotes and crafted a strong project narrative. Following this, I created a mood board and initial graphic concepts, ultimately deciding to center the design around an abstract representation of a camera lens. This symbol not only captures the essence of Digital Media but also incorporates the names of various departments within the program.
DESIGN EXECUTION
In the composition phase, I ensured that the graphics, color palette, and typography were consistently applied across all materials to create a harmonious and unified system. I employed design principles such as parallel structures, Gestalt theory, typographic hierarchy, negative space, repetition, alignment, and contrast to enhance the overall layout and aesthetic.
In the composition phase, I ensured that the graphics, color palette, and typography were consistently applied across all materials to create a harmonious and unified system. I employed design principles such as parallel structures, Gestalt theory, typographic hierarchy, negative space, repetition, alignment, and contrast to enhance the overall layout and aesthetic.
In the composition phase, I ensured that the graphics, color palette, and typography were consistently applied across all materials to create a harmonious and unified system. I employed design principles such as parallel structures, Gestalt theory, typographic hierarchy, negative space, repetition, alignment, and contrast to enhance the overall layout and aesthetic.
In the composition phase, I ensured that the graphics, color palette, and typography were consistently applied across all materials to create a harmonious and unified system. I employed design principles such as parallel structures, Gestalt theory, typographic hierarchy, negative space, repetition, alignment, and contrast to enhance the overall layout and aesthetic.
In the composition phase, I ensured that the graphics, color palette, and typography were consistently applied across all materials to create a harmonious and unified system. I employed design principles such as parallel structures, Gestalt theory, typographic hierarchy, negative space, repetition, alignment, and contrast to enhance the overall layout and aesthetic.
FUTURA BOLD
Futura medium
Futura PT
Red*
RGB: 200*16*46
CMYK: 0*100*8*4
Hex: #C8102E
White
RGB: 255*255*255
CMYK: 0*0*0*0
Hex: #FFFFFF
Black
RGB: 0*0*0
CMYK: 0*0*0*100
Hex: #000000
FINAL OUTCOME
The final design achieves a modern, machine-inspired aesthetic, aligning with the technological focus of Digital Media. The chosen fonts and color scheme reflect the University of Houston’s brand identity, while the dynamic, movement-filled graphics highlight the innovative and forward-thinking spirit of the program. This cohesive identity system successfully captures the essence of Digifest and the Digital Media program, creating a strong visual impact.
The final design achieves a modern, machine-inspired aesthetic, aligning with the technological focus of Digital Media. The chosen fonts and color scheme reflect the University of Houston’s brand identity, while the dynamic, movement-filled graphics highlight the innovative and forward-thinking spirit of the program. This cohesive identity system successfully captures the essence of Digifest and the Digital Media program, creating a strong visual impact.
The final design achieves a modern, machine-inspired aesthetic, aligning with the technological focus of Digital Media. The chosen fonts and color scheme reflect the University of Houston’s brand identity, while the dynamic, movement-filled graphics highlight the innovative and forward-thinking spirit of the program. This cohesive identity system successfully captures the essence of Digifest and the Digital Media program, creating a strong visual impact.
The final design achieves a modern, machine-inspired aesthetic, aligning with the technological focus of Digital Media. The chosen fonts and color scheme reflect the University of Houston’s brand identity, while the dynamic, movement-filled graphics highlight the innovative and forward-thinking spirit of the program. This cohesive identity system successfully captures the essence of Digifest and the Digital Media program, creating a strong visual impact.
The final design achieves a modern, machine-inspired aesthetic, aligning with the technological focus of Digital Media. The chosen fonts and color scheme reflect the University of Houston’s brand identity, while the dynamic, movement-filled graphics highlight the innovative and forward-thinking spirit of the program. This cohesive identity system successfully captures the essence of Digifest and the Digital Media program, creating a strong visual impact.
LET’S WORK TOGETHER
LET’S WORK TOGETHER
LET’S WORK TOGETHER
LET’S WORK TOGETHER
LET’S WORK TOGETHER
LET’S WORK TOGETHER
LET’S WORK TOGETHER
LET’S WORK TOGETHER
Copyright © 2025 Hang Vo
Copyright © 2025 Hang Vo
Copyright © 2025 Hang Vo
Copyright © 2025 Hang Vo
Copyright © 2025 Hang Vo
Copyright © 2025 Hang Vo